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Privacy Policy

Revised: July 3, 2024

Your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and disclose information and data when you use the website on which this policy is posted (“Site”) and related services offered through the Site (“Services”). This Privacy Policy applies to all users of the Site and Services.

This Privacy Policy is specific to this Site and does not apply to any of our other websites or other online or offline services provided by us.

BY USING THE SITE OR SERVICES, YOU CONSENT TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.

1. Personal Information We Collect

We may collect the following categories and types of “Personal Information”:

  • Contact Information: Your first and last name, mailing address, email address, and phone number.
  • Other Identifying Information: IP address, social media usernames, passwords, and other security information for authentication and access.
  • Financial Information: Credit card, debit card, and bank account information.
  • Demographic Information: Gender, age, employment information, and salary information.
  • Geolocation Data.
  • Internet or Other Electronic Activity: Your browsing, search, and click history, including information about how you navigate our Site and Services and which elements you use the most.
  • Commercial Information: Products or services purchased or viewed on our Site.
  • Audio and Visual Information: Your videos and photos.
  • Inferences: Drawn from the categories described above to create a profile about you to reflect your preferences, characteristics, behavior, and attitudes.

2. How We Use Personal Information

We may use your Personal Information for the following purposes:

  • Transactional Purposes: Using your contact information, financial information, and commercial information to:
    • Receive, process, confirm, send, and track your order, subscription, or registration.
    • Communicate with you about your order, subscription, or registration.
    • Process any subscription or registration you make to one of our Services.
  • Analytical Purposes: Using your other identifying information, internet activity and browsing history, commercial information, demographic information, and geolocation data to analyze preferences, trends, and statistics.
  • Marketing and Promotional Purposes: Using your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data, and inferences to:
    • Inform you of our new products, services, and offers.
    • Provide you with targeted advertising.
    • Run contests, promotions, and sweepstakes.
    • Provide you with our loyalty program, including earning points and awarding and redeeming certificates.
    • Provide you with other information from and about us, including personalized marketing communications.
  • Maintenance and Improvement of the Site and Services: Using your contact information, commercial information, and internet activity and browsing history to:
    • Provide you with the Site and Services, including sending you alerts about your account.
    • Handle your customer service requests.
    • Help us diagnose technical and service problems and administer our stores, the Site, and the Services.
  • Review and Content Creation Purposes: Using your contact information, commercial information, and audio and visual information to enable reviews of our products and to display content you have created and allowed us to display on our Site and Services and on social media.
  • Security and Fraud Prevention: Using your contact information, other identifying information, commercial information, internet activity and browsing history, and inferences to protect the Site and Services, our company, and others, and to prevent fraud, theft, and misconduct.
  • Legal and Other Requirements: Using your personal information to comply with legal requirements or when necessary to provide to our lawyers, accountants, or other advisors. We may also use your personal information for other purposes for which you have consented, including for a secondary purpose related to the original purpose for which we collected it and for which you would reasonably expect us to use your information.

3. Sources of Personal Information

We may collect Personal Information from the following sources:

  • Direct Collection: We collect contact, demographic, and financial information directly from you when you fill out a form on our Site, sign up for communications from us, or ask us to contact you. The information we collect depends on the nature of your interactions with us.
  • Service Providers: We collect information from our Service Providers (defined below) that collect certain Personal Information from or about you on our behalf, such as analytics software or platforms we use to measure and analyze traffic to the Site, the Services, or interaction with our ads. For example, our Service Providers may capture certain usage data to provide and analyze a “session replay” of your activities on the Site, allowing us to optimize the Site and Services. The session replay may record clicks, mouse movements, scrolling, typing, navigation through the Site, and the technical specifications of your device.
  • Other Third-Party Sources: We may collect information about you from third-party sources, including any information you make publicly available on social media platforms or other online or offline resources, or when you give us consent to link your account to a third-party service or provider.
  • Passive Collection: We may collect internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Cookies and Advertising and Online Tracking sections below.

4. Categories of Third Parties We Share Personal Information With

  • Service Providers: We may establish business relationships with other businesses we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide services such as hosting and maintenance, data storage and management, and marketing and promotions. We provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices appropriate to the nature of the information involved to protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information other than as specified by us.
  • Our Affiliates: We may share Personal Information with businesses controlling, controlled by, or under common control with us, where such affiliates or subsidiaries are acting as our Service Provider or where required by law.
  • Corporate Transactions: If we merge, are acquired, or are sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information in connection with such transaction.
  • Compliance with Laws and Law Enforcement: We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of our company or any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

5. Privacy Notice Specific to Mobile Messaging

We only use information you provide when opting into mobile messaging (the “Program”) to transmit your mobile messages and respond to you if necessary. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY FOR SUCH THIRD PARTY’S MARKETING PURPOSES OR OTHERWISE FOR SUCH THIRD PARTY’S OWN BENEFIT. Nonetheless, we reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property. This Section is strictly limited to the Program and has no effect on other provisions of this Privacy Policy that may govern the relationship between you and us in other contexts. To view our complete Mobile Messaging Terms and Conditions, please see the Terms of Use on our Site.

6. Cookies

We may use cookies (small text files placed on your computer to identify your computer and web browser) and may use anonymous identifiers (random strings of characters used for the same purposes as cookies). We may use cookies and other similar technologies to analyze use of and improve the Site and Services, as described in the Advertising and Online Tracking Section of this Privacy Policy. Most web browsers are initially set to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent; however, certain features of the Site or Services may not work if you delete or disable cookies. Some of our Service Providers may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services they perform on our behalf.

We may use Google Analytics on the Site and Services to analyze how users use the Site and Services and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit Google Analytics Opt-out.

7. Session Replay Technology

We may use session replay technology on our Site. Session replay technology, also referred to as session playback or user experience (UX) replay, collects information regarding records and tracks your interactions with a website or application. It then transforms those logged user events (such as mouse movements, clicks, page visits, scrolling, tapping, etc.) into a reproduction of what you actually did on the website or application. We use session replays for quality control, customer service, fraud prevention, and security, and marketing purposes. Our session replay technology is owned and operated by a third party who acts as our service provider. The information collected by this technology may be collected by, transferred to, and stored by our third-party service provider.